The Politics of Birthdays

I am going to have to start suspecting anyone who wants to know my birthday!

So, I’ve written about advertisers wanting to know our birthdays to better target us. Plus, twitter wants to know your birthday now, too, so that it can — yes — give the information to advertisers. But now politicos are getting in on the action too!

I was intrigued by a headline announcing presidential candidate Hillary Rodham Clinton was asking her supporters for their birthdates. On her site, under the headline, “Who doesn’t love birthdays?” we’re told “Hillary always remembers a birthday.” We’re then promised a “personal note” on our special day if we provide an email address, zipcode, and date of birth.

That’s the thing, points out the New York Times’ Derek Willis. With a date of birth along with zip code, Clinton’s campaign can better target its campaign communications. “The date she’s even more interested in is Nov. 8, 2016. Election Day.”

I noted the date of birth form asks for the year of birth. We don’t really need to know how old someone is to send them a birthday greeting, yet it will help Clinton’s team in determining what messages to send and when.

You know what, though? I’m still interested in what Clinton will say in a “personal” email on my birthday. So, I signed up. Of course, once I did the campaign asked me for $. I’ll wait to see what she says on my birthday before deciding to make any contribution!

Political birthdays

Photo credit: SEIU International / Foter / CC BY-NC-SA


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