American Greetings has announced a new “chart-topping birthday experience” featuring Grammy Award winning crooner Michael Bolton. Yes, you can order a video ecard featuring the singer of such hits as “How Am I Supposed to Live Without You?”
The greeting card company has created a customized birthday song where Bolton sings personalized lyrics drawing “over 1,000 pre-recorded names, including endearments and titles like ‘Honey’ and ‘Buddy,’” plus you select from one of 17 messages.
How are we supposed to live without Bolton making a birthday cake, singing with a helium voice and crooning to a cow and chicken. Bolton is clearly willing to be silly (for quite a pay check one can bet).
The company’s creative director is quoted in the release stating, “we thought ‘what could be bigger and more epic than Michael Bolton singing a song just for you?’”
Uhm, I can think of a few things. Bet you can too.