Birthday stress spans global borders apparently. In announcing its new Birthday on Demand service featuring character from kids’ shows singing Happy Birthday, Netflix shared many statistics too.
And loyal blog readers know I love a good birthday statistic! I’m still slowly but surely gathering data in my own birthday survey. Fill it out now — average time taken is 2 minutes!
In the meantime, I have to share Netflix’s findings based on 14,582 SurveyMonkey responses from June 26th-July 10th, 2017. The respondents were adults online who have a child 8 years or younger in the household in the United States, UK, Philippines, Singapore, India, South Korea, Mexico, Brazil, Argentina, Colombia, Chile, Peru, Turkey, France, Germany, and Italy.
Turns out that no matter which country the parent is sweating party planning is the norm. Although less so in some countries than others:
- 46% of French parents say birthday planning isn’t stressful, while parents in Peru and the Philippines feel most stressed about kids’ birthdays (77%).
- Parents in Turkey (56%) and India (52%) felt the most social media heat around their kids’ birthday parties.
- Meanwhile, 91% of parents in Mexico have hosted character-themed parties for their children.
- While all parents were more interested in saving money than time when it came to party planning (54% vs. 42%), Italian parents were most interested in birthday money-saving measures (72%).
- Brazilian parents on the other hand, go all out for birthdays, racking up an average bill of $620 (vs. a global average of $250).
I’m sad these are all the results the company shared from its study. Some of the countries surveyed aren’t even mentioned! If my birthday book is ever accepted for publication, I’ll be following up with them to see if they’ll share the full survey results with me.
In the meantime, hope this glimpse into the global birthday psyche has made you feel just a little bit better about the anxiety you might feel preparing for your birthday prince or princess’s big day.