A thoughtful reader recently sent me an image of the card pictured above. At first I only noticed the card’s front and it’s message: “I’m so happy it’s your birthday.” I was inspired by that sentiment alone. Isn’t it true that we get excited about another’s birthday? It can’t just be me and the children who are thinking about the pizza and bowling on the horizon at that friend’s party.

There is a part of each of us that is happy to see a friend or family member’s birthday come around as an excuse to show our love. Of course, there are the difficulties of being in a new relationship and wondering just how much love to show. Or not having the financial means to show our love the way we think the birthday person might fully appreciate. But those issues are secondary. Just saying “Happy Birthday” to another person helps them to feel appreciated and loved and known.

OK, but then I looked more closely at the image wondering why I was getting a picture of both the front and back of the card. That’s when this picture became even more interesting. “This card gives healthy food.” You enter a code and help change the world!

Come on! That’s just awesome.

Now, instead of grumbling about paying $4 or $5 for a card, albeit a hilarious or heartfelt one, we can pay knowing we are making a small difference while feting a friend or loved one. I love this! My one suggestion? Put a code inside the card and outside — let the person who bought the card to enter a code (outside) while inviting the recipient to do the same (inside).

We.Org offers many ways to “make an impact” and has an online shop you can check out. Their “About Us” page states: “ME to WE creates options for consumers like you who want to make informed decisions about what you experience and buy, knowing your actions will help empower people and transform lives, making the world a better place.”

Today is a good day. I was able to write about birthdays, again, and had the chance to introduce more people to this innovative social enterprise. Every blog matters here at birthdaysarebest!